The digital age had opened many opportunities for businesses to grow, expand, and diversify. Some of these digital marketing strategies are becoming mainstream lingo for start-ups and long-standing brands expanding their clout online: search engine optimization, engaging with the help of social media influencers, and white labeling.
As a young entrepreneur, you might be wondering if it’s enough to focus on the quality of your product to attract customers. The harsh truth of a fast-paced, information-driven, and open market economy, however, is quality sometimes is not enough. Marketing matters. In an ocean of products and services that is available to your clients, your product has to stand out.
To carve your place in the market and make your brand stick in their minds, make sure that you gear up with smarter marketing strategies.
Using Social Media to your Brand’s Advantage
One of the most important considerations in doing business is cost. You might imagine paying endorsers in social media, or paid online ads. While these are good options to market yourself, there are other relatively cheaper practices you can do online to promote your brand aside from employing white label digital marketing services.
- Build your brand’s social media accounts.
Make your brand accessible to your users. You need to put your product and name out where most of your intended market are. Your brand’s online presence does not only pertain to a website. This also means creating social media accounts for your brand in Facebook, Instagram, and even Twitter, where customers can find your product more easily. Find the communities and groups in these social media platforms that your brand cater to and determine what kind of posts they like, the tone and content of conversation between, say, a group of skin aficionados.While you can treat this as market research, this is also platform for online marketing. You can also promote your brand within these communities. Now that you know about what your customers like, and which posts attract their attention…
- Create posts that boost engagement with your intended customers.
To build your social media following, you need to broaden the range of your posts—both in kind and content. This can mean posting infographics, videos, polls, and even memes that your clients can relate to you. Most businesses market themselves to clients by posting witty puns about their industry, packaging the benefits of their products in infographics, and posting testimonials of their trusted clients in their pages.Remember that your social media accounts are more than just repositories of boring, straight-laced information about your brand. They are precious digital marketing tools that need to be wielded with creativity and insight so you can make your brand name memorable to your clients.
- Talk to your customers.
One of the secrets of maintaining a large following in Facebook, especially in Instagram, is interacting with your customers. If you can, reply to suggestions, questions, and compliments that might arise in your page’s comment boxes. Make sure to reply to direct or private messages as soon as possible. Striking a conversation online gives your brand a more “human” touch when it comes to reaching your customers.
These are only a few of the many ways you can use social media to your brand’s advantage. Although paid options in social media like boosted posts and sponsored ads won’t hurt, there are more budget-friendly approaches that will give your brand a digital marketing boost.